#305MC // Conference // Spectacle 2

Situationist International

1957-72 a revolution of everyday life. Both and art movement and a political one. Dadaism, Surrealism and Lettrism

  • avant-garde
  • anti bourgeois
  • radical
  • anarchistic

The Society of the Spectacle draws on Marxist theories of alienation, commodity fetichism and false consciousness.

commodity fetishism – each and every new product is supposed to offer a dramatic shortcut to the long awaited promised land of total consumption. As such it is ceremoniously presented as the unique and ultimate product.

detournement – rerouting, hijacking using existing images, artworks etc and subverting them for revolutionary purposes.

recuperation – the mirror image of detournement.

Example of recuperation – apple 1984 commercial

 

 

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