Below is my final major project (FMP) proposal for ‘Femme’ An Interactive Website Documentary. Looking into the real stories, experiences and struggles of real women dealing with the constant need to meet societies beauty standards in social media today.
I’m happy with what I managed to fit together, unfortunately there is limited footage of my own as I haven’t been able to film any of the participants as of yet as they’re still to be 100% confirmed. However, I believe the message in this proposal is clear and expresses my passion and enthusiasm for the body positive movement in social media.
I’ve also included the transcript for my proposal below:
Hi, my name is Michaela Knight and this short video is my proposal for my online project “Femme”. In 2016 I experienced a lot of feedback on one of my photos on my personal Instagram account. The photo itself was a topless image, with only my back on show. Some people may see this as provocative, as sensual – my purpose for this photo was I simply liked the way I looked. Once posted I received messages from students and strangers about the photo saying I had “changed” or this wasn’t “like me” – I found this odd because in fact, this was me it couldn’t be more me. After all it was my body.
This brought my attention to the year 2015 when the body positive, “Free the Nipple” and female body empowerment movements really blew up on social media. Social media is more than ever the culprit to criticising female body image, nurturing it or destroying it there is a sense of power within social media that controls how we see others and ourselves. I myself have been a feminist for many years and have followed these movements but never acted on it. A model named Charlie Howard popped up on my newsfeed one day starring in a short video by a company called StyleLikeU and their project “What’s Underneath” and I immediately fell in love with what she was pushing for – her own project “The All Woman Project” and telling her story of criticism and body shaming in the modelling industry – what captured this and made it all the more powerful was the fact she spoke starting fully dressed and ending her interview in her underwear. To me this is power, not vulnerability.
From here on out a spiral of instragram account stalking and following later it hit me – I want to create something that I am passionate about, that will get peoples attention, provoke thought and inspire women of all ages, shapes and skin tones.
My proposal is to create an interactive website that tells the stories of a variety of women, including myself, their struggles with self-acceptance and how they have overcome these. To show that being vulnerable is not being in your underwear, is not showing your body and is not letting yourself be you. The website was stylistically inspired by a another website called “blacknegative.com” a beautifully designed website that flows with ease and elegance – obviously mine would have images of the female form, I’d like to express this in an almost “grudge”, rebellion aesthetic somewhat similar to how the Sex Pistols promoted their image – anarchy in fuelled or like the style of the Guerrilla Girls a feminist activist group.
I’ve contacted many of these movements via email and have had a response from one a company called RAW Beauty Talks. I’m hoping to get as many supporters or volunteers from these movements as possible – even if I receive one, or none I will ask friends, family, strangers to volunteer to be apart of the 10, 3-5 minute clips that will showcase on my website. These will be filmed in a documentary style, having the volunteers dressed comfortably whether that is fully clothed or in their underwear, being themselves – it will be an intimate shoot with close ups to really showcase the emotions of each person.
My aim is to bring recognition to an already rising movement of female empowerment through an interactive, engaging, touching and raw website. The girls of today are the women of tomorrow and if we don’t continue to encourage and empower them, make them see their beauty that is not defined by social media – then there will be no tomorrow.
Thank you for listening.